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>> B 2 B M a r k e t i n g S t r a t e g y
Client Profile:
Solution:
SMS Vanacore had grown through merger & acquisition and required a a new marketing approach and strategy to compete more effectively against larger players. MTG Communications was selected to led this initiative., including selecting a new company name, designing a logo, creating new collateral, stationary, event booths and online video.
>> A u t o m a t e d D i g i t a l F u l f i l l m e n t
Leading pharmacy benefit manager (PBM) serving 1 in 5 Americans. Nation’s largest mail order pharmacy operations with total revenues of $45 billion.
Solution:
This automated communication solution allows each of the 600+ Medco account representatives to prepare employee benefit packages online through an easy- to-use wizard workflow. Based on the client’s purchased benefit plan, account representatives access an approved list of letters, forms and brochures. Each can customized and configured to incorporate the client’s branding and employee communication guidelines while ensuring 100% regulatory compliance.
Account representatives can select from pre-approved choices or create their own. This includes client logos, color graphics, headings, sub-headings and paragraphs. All documents automatically adjust based on the entries selected to create an immediate “proof” that can be viewed online. Administration tools allow authorized personnel to manage all content (copy, images, data), review and approve field requests for custom content and set rules for variable composition.
>> C l i e n t R e l a t i o n s h i p M a n a g e m e n t
Client Profile:
The
largest gaming company in the world, operating casinos, hotels, and six
golf courses under several brands, with yearly revenues of over $7
billion.
Solution:
Harrah’s
Total Rewards® has led the industry in transforming the practice of
handing out “comps” into a core business strategy providing measurable
ROI. By tracking the duration, location and amount of gambling,
Harrah's can target individual players and make special offers,
tailored to their casino behavior and preferences.
Communicating via the player’s preferred casino is critical in establishing a personal relationship. This web-based tool allows individual casino marketing teams to participate in a growing number of scheduled and on-demand programs. Each can be accessed and customized online, including the creation of time sensitive coupons that offer free/discounted shows, food and rooms to encourage repeat visits. Casino selections are captured and automatically combined with client data to generate individualized communications which appear to be sent directly from their favorite venue.
>> P r i n t O n D e m a n d ( P O D )
Client Profile:One of the world’s leading residential furniture producers, serving thousands of retail residential outlets in the United States and Canada through a network of distributors including more than 300 stand-alone furniture galleries as well as studios located in independent furniture retailers.
Solution:
The Online Customized Direct Marketing Solutions program is an exclusive service to La-Z-Boy retailers, providing on-demand access to the latest direct marketing materials and programs. This e-commerce application provides a cost effective approach to customizing promotions for in-store events, targeting clients and prospects from one of the largest list providers in the US and placing secure online orders for both digital print and email formats.
This easy-to-use SaaS solution eliminates the need for formal training. Following a secure login, users simply click-through a 4-step process: Selection (of program), Design, List (purchase and/or upload) & Order. Online proofs are available for immediate review and approval. A built in calendar system ensures promotions are delivered on-time to maximize store traffic. The shopping cart feature combines print, postage and mail list costs into a single order and provides secure credit card payment.
>> C l o s e d L o o p M a r k e t i n g
Client Profile:One of the nation's largest and most respected asset management companies, with more than $260 billion asset under management (AUM), including mutual funds having more than 6 million shareholder accounts.
Solution:
Portfolio Solutions is an innovative asset allocation tool to assist financial advisors in serving diversified client investment needs. To launch this vital program, advisors were segmented into multiple cells (based on criteria such as past performance) and individualized “playbooks” were digitally printed and distributed, which announced the new fund series and an opt-in information marketing program.
Advisors accessed personalized landing pages (PURL’s) to set preferences for subject matter and medium (print or online format). A series of tailored communications, including newsletters, research and sales support tools, were dynamically composed and distributed to advisors on a regular basis. Each was sent from the advisor’s regional sales manager and (inside) sales representative, complete with photos, signatures and contact information. Activity from across all channels was collected and reported through a common performance dashboard. Incentives were created to maximize advisor participation. All advisors' communications were logged into Siebel CRM to ensure effective coordination with Oppenheimer’s sales organization.
>> L o c a l i z e d M a r k e t i n g
Client Profile:
Since GM initiated its automotive credit card program in 1992, more than 5 million consumers have redeemed their GM credit card earnings towards the purchase of new GM vehicles.
Solution:
GM Card Dealer Direct is a turnkey direct mail program designed to reach GM card members in the dealer’s local market. By enrolling in this co-op program, dealers can fully customize mailers by choosing up to 5 vehicles to feature, add their showroom hours and website address along with optional bonus purchase offers.
The online solution involves four easy steps. To speed the process, choices within the user's vehicle image library are limited to the associated dealer’s models (single and multi-brand). Online proof are generated for real-time validation and approval. Mailers are batched and digitally printed on a quarterly basis. Each is individualized to the GM card member and contains accumulated earnings toward the purchase of a new GM automobile.
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