è      Client demand.  Corporate marketers are little interested in digital print for ink on paper. Instead, they are increasingly focused on ways that communications solutions can be utilized to support business goals, such as reducing costs, increasing productivity, improving client retention, and building competitive advantage. As such, they are demanding measurable business value and ROI from their relationships.      

è      Competitive differentiation.  As competition continues to increase in virtually every print service category, business solutions help service providers stand out from the crowd. Jostling for position with generic, "horizontal" applications has become a dead-end proposition.  But demonstrating vertical expertise - about ways to help financial services firms improve customer service or healthcare companies efficiently communicate corporate benefit programs or retailers automate the production of thousands of localized campaigns - gives service providers a hook to grab the attention and interest of potential clients. 

è      Growth and profitability.   The proliferation of new channel options continues to siphon  print  budgets.   Redefining  the  addressable market  with multi-channel solutions  gives  the  digital  print  industry  important  opportunities for revenue in a highly  competitive environment,  by providing value added services and shifting from quick turn jobs  into  embedded  solutions  that provide a source of recurring, higher margin revenue.